Mashudi, and Luluk Fauziah. 2024. “THE ROLE OF KNOWLEDGE MANAGEMENT IN ENHANCING PRODUCT INNOVATION: AN EMPIRICAL STUDY OF THE CREATIVE INDUSTRY IN INDONESIA”. Branding: Jurnal Manajemen Dan Bisnis 3 (2):15-28. https://doi.org/10.15575/jb.v3i2.44435.