Jayusman, Hendra, dkk. “GREEN MARKETING STRATEGIES AS A COMPETITIVE ADVANTAGE: ANALYZING THE IMPACT ON CUSTOMER LOYALTY IN THE ISLAMIC BANKING SECTOR”. Branding: Jurnal Manajemen Dan Bisnis, vol. 3, no. 2, Desember 2024, hlm. 29-41, doi:10.15575/jb.v3i2.44560.