Clickbait Journalism: Media Logics in Journalism Practices on Online Media
DOI:
https://doi.org/10.15575/cjik.v7i2.28669Keywords:
clickbait journalism, new media, online media, media logics, page view.Abstract
This article will examine the practice of clickbait journalism, which is increasingly common in news titles in online media, through the lens of Altheide and Snow's media logic. Due to social distancing policies during the pandemic, this article employs the library research method by collecting materials and references online by observing several clickbait news titles on Tribunnews.com. Trends can be identified based on data analysis, such as exaggeration, graphics or titles containing obscene, disturbing/disgusting, or shady material, bait-and-switch, and ambiguous or confusing and tend to grab readers' interest. Nevertheless, although this practice has been criticized as a mere business, this article argues that this practice does not always represent the poor credibility of online media since this practice is not only caused by the technical logic of online media but also caused by the changing behavior of the readers which is more increasingly digitalized.
References
Altheide, D. L., & Snow, R. P. (1979). Media Logic. Beverly Hills, CA.: SAGE.
Altheide, D. L., & Snow, R. P. (1991). Media worlds in the postjournalism era. New York: Aldine de Gruyter.
Biyani, P., Tsioutsiouliklis, K., & Blackmer, J. (2016). 8 Amazing Secrets for Getting More Clicksâ€: Detecting Clickbaits in News Streams Using Article Informality. Proceedings of the Thirtieth AAAI Conference on Artificial Intelligence (AAAI-16).
Bloom, J. N., & Hansen, K. R. (2015). Clickbait: Forward reference as lure in online news headlinesâ€. Journal of Pragmatics, 87–100.
Campbell, H. A. (2007). Who’s got the power? Religious authority and the Internet. Journal of Computer-Mediated Communication, 12(3), 1043–1062. https://doi.org/10.1111/j.1083-6101.2007.00362.x
Castells, M. (2009). The Rise of the Network Society. Oxford, UK: Wiley-Blackwell. https://doi.org/10.1002/9781444319514
Chakraborty, A., Paranjape, B., Kakarla, S., & Ganguly, N. (2016). Stop Clickbait: Detecting and preventing clickbaits in online news media. Proceedings of the 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2016, 9–16. https://doi.org/10.1109/ASONAM.2016.7752207
Chen, Y., Conroy, N. J., & Rubin, V. L. (2015). Misleading Online Content: Recognizing Clickbait as False News. Proceedings of the 2015 ACM on Workshop on Multimodal.
Creswell, J. W. (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research. New Jersey: Pearson Education, Inc.
Dodson, S. (2016). Four reasons why listicles and clickbait are killing real journalism. Retrieved August 2, 2021, from The Conversation website: https://theconversation.com/four-reasons-why-listicles-and-clickbait-are-killing-real-journalism-67406
Fakhruroji, M. (2017). Dakwah di Era Media Baru: Teori dan Aktivisme Dakwah di Internet. Bandung: Simbiosa Rekatama Media.
Fakhruroji, M. (2021a). Mediatisasi Agama: Konsep, Kasus, dan Implikasi. Bandung: LEKKAS.
Fakhruroji, M. (2021b). Texting condolences on WhatsApp as a mediatized mourning practice. Human Behavior and Emerging Technologies, 3(5), 677–686. https://doi.org/10.1002/hbe2.309
Gane, N., & Beer, D. (2008). New Media: The Key Concepts. New York: Berg.
Hadiyat, Y. D. (2019). Clickbait on Indonesia Online Media. Journal Pekommas, 4(1), 1. https://doi.org/10.30818/jpkm.2019.2040101
Ifantidou, E. (2009). Newspaper headlines and relevance: Ad hoc concepts in ad hoc contexts. Journal of Pragmatics, 41(4), 699–720.
Kertanegara, M. R. (2018). Penggunaan Clickbait Headline pada Situs Berita dan Gaya Hidup Muslim dream.co.id. Mediator: Jurnal Komunikasi, 11(1), 31–43. https://doi.org/10.29313/mediator.v11i1.2751
Latour, B. (2005). Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford and New York: Oxford University Press.
Lischka, J. A., & Garz, M. (2021). Clickbait news and algorithmic curation: A game theory framework of the relation between journalism, users, and platforms. New Media and Society, 1–22. https://doi.org/10.1177/14614448211027174
Moon, S. J., & Hadley, P. (2014). Routinizing a New Technology in the Newsroom: Twitter as a News Source in Mainstream Media. Journal of Broadcasting and Electronic Media, 58(2), 289–305. https://doi.org/10.1080/08838151.2014.906435
Niswah, H. A., & Pradekso, T. (2018). Pengaruh Kebutuhan Akan Informasi Tentang Figur Publik dan Intensitas Mengakses Berita Clickbait di Situs Berita Media Daring Terhadap Tingkat Kepuasan Pembaca yang Mengaksesnya. Interaksi Online, 24(4), 47–57.
Orosa, B. G., Santorun, S. G., & GarcÃa, X. L. (2017). Use of clickbait in the online news media of the 28 EU member countries. Revista Latina de Comunicación Social, (72).
Restendy, M. S., & Hilmi, F. (2021). Social Media Influencer: Clickbait Dalam Pusaran Etika Jurnalistik. Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi Dan Kajian Islam, 7(2), 270. https://doi.org/10.37064/jki.v7i2.8654
Richardson, J. E. (2008). Language and Journalism. Journalism Studies, 9(2), 152–160. https://doi.org/10.1080/14616700701848139
Romli, A. S. M. (2012). Jurnalistik Online. Bandung: Nuansa.
Silverstone, R., & Hirsch, E. (2005). Consuming Technologies: Media and Information in Domestic Spaces. London: Routledge.
Sukmono, N. D. (2021). Clickbait Judul Berita Online dalam Pemberitaan Covid-19. Transformatika: Jurnal Bahasa, Sastra, Dan Pengajarannya, 5(1), 1–13. https://doi.org/10.31002/transformatika.v
Tribunnews.com. (2020). Tribunnews. Retrieved August 2, 2021, from https://www.tribunnews.com/about
Wasserman, H. (2010). Tabloid Journalism in South Africa: True Story! Indiana University Press.
Wood, A. F., & Smith, M. J. (2005). Online Communication: Linking Technology, Identity, and Culture. New Jersey: Lawrence Erlbaum Associates, Inc.
Yamlean, Y. (2019). Clickbait Journalism dan Pelanggaran Etika Jurnalistik (Studi Kasus Pelanggaran Etika Jurnalistik Dalam Praktik Clickbait Pada Media Online Jogja.tribunnews.com Periode 1 Maret 2019 - 30 April 2019). Mercubuana Yogyakarta.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish articles in Communicatus: Jurnal Ilmu komunikasi agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons AttributionShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
