TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE


Prasetyo Harisandi(1*), Rika Nurhidayah(2), Sri Yusriani(3), Nining Yuningsih(4), Oom Tikaromah(5), Sarjaya Sarjaya(6)

(1) Universitas Pelita Bangsa, Bekasi, Indonesia
(2) Universitas Tangerang Raya, Banten, Indonesia
(3) Universiti Sains Malaysia, Penang, Malaysia
(4) Universitas Pelita Bangsa, Bekasi, Indonesia
(5) Universitas Pelita Bangsa, Bekasi, Indonesia
(6) Universitas Pelita Bangsa, Bekasi, Indonesia
(*) Corresponding Author

Abstract


This study investigates the impact of entrepreneurship education and e-commerce utilization on students' entrepreneurial interest at Pelita Bangsa University within the digital era. Using a quantitative approach and a survey method, data were collected from 100 students who had completed entrepreneurship courses and had experience utilizing e-commerce platforms. The results, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), indicate that entrepreneurship education significantly fosters a creative mindset and enhances entrepreneurial motivation. Simultaneously, e-commerce proficiency facilitates market accessibility, thereby increasing students' inclination toward digital entrepreneurship. These findings emphasize the critical interplay between entrepreneurship education and e-commerce in shaping entrepreneurial aspirations. The study contributes to the literature by providing actionable insights for educational institutions to design more robust entrepreneurship curricula and e-commerce training programs, ultimately fostering a generation of skilled digital entrepreneurs in Indonesia.

Keywords


Entrepreneur Education; Ecommerce; Entrepreneurship Intention;Student

Full Text:

PDF

References


Aprilianty, E. (2012). Pengaruh Kepribadian Wirausaha, Pengetahuan kewirausahaan, dan Lingkungan Terhadap Minat Berwirausaha Siswa SMK. Jurnal Pendidikan Vokasi, 03(3), 311–324.

Bae, T. J., Qian, S., Miao, C., & Fiet, J. O. (2023). The relationship between entrepreneurship education and entrepreneurial intentions: A meta-analytic review. Entrepreneurship Theory and Practice.

Bagheri, A., & Pihie, Z. A. L. (2014). he moderating role of gender in shaping entrepreneurial intentions: Implications for vocational guidance. International Journal for Educational and Vocational Guidance, 14(2), 227–243.

Chiu, C. M., Wang, E. T. G., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers’ repeat purchase intentions in B2C e‐commerce: The roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85–114.

Fayolle, A., & Gailly, B. (2015). The impact of entrepreneurship education on entrepreneurial attitudes and intention: Hysteresis and persistence. Journal of Small Business Management, 53(1), 75–93.

Gibb, A. A. (2002). In pursuit of a new ‘enterprise’ and ‘entrepreneurship’ paradigm for learning: creative destruction, new values, new ways of doing things, and new combinations of knowledge. International Journal of Management Reviews, 4(3), 233–269.

Harisandi, P., Rabiatul Hariroh, F. M., & Zed, E. Z. (2023). Media Sosial, Pendidikan Kewirausahaan Berdampak terhadap Minat Berusaha Dimensi oleh Inovasi Mahasiswa di Cikarang. Jurnal Pendidikan Dan Kewirausahaan, 11(3), 784–802. https://doi.org/10.47668/pkwu.v11i3.852

Harisandi, P., Sari, M., & Yulandri, E. (2023). MARKET MICROSTRUCTURE AND FINANCING EFFICIENCY IN MSMES IN INDONESIA: COMPARISON OF SHARIA AND CONVENTIONAL SECTORS. Finansha: Journal of Sharia Financial Management, 4(2), 160–175. https://doi.org/10.15575/fjsfm.v4i2.30801

Henderson, R., & Robertson, M. (2000). Who wants to be an entrepreneur? Young adult attitudes to entrepreneurship as a career. Career Development International, 5(6), 279–287.

Kang, J., & James, J. (2007). Revisiting the concept of brand loyalty: A congruity-based approach. . Journal of Brand Management, 14(5), 405–421.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.

Kim, D. J., Ferrin, D. L., & Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information Systems Research, 20(2), 237–257.

Laudon, K. C., & Traver, C. G. (2018). E-commerce: business, technology, society. Pearson.

Liñán, F., & Chen, Y. W. (2009). Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrepreneurship Theory and Practice, 33(3).

Liñán, F., Rodríguez-Cohard, J. C., & Rueda-Cantuche, J. M. (2015). Factors affecting entrepreneurial intention levels: A role for education. Nternational Entrepreneurship and Management Journal, 7(2), 195–218.

Nabi, G., Liñán, F., Fayolle, A., Krueger, N., & Walmsley, A. (2017). The impact of entrepreneurship education in higher education: A systematic review and research agenda. Academy of Management Learning & Education, 16(2), 277–299.

Nabi, G., Walmsley, A., Liñán, F., Akhtar, I., & Neame, C. (2018). Does entrepreneurship education in the first year of higher education develop entrepreneurial intentions? The role of learning and inspiration. . Studies in Higher Education, 43(3), 452–467.

Piperopoulos, P., & Dimov, D. (2015). Burst bubbles or build steam? Entrepreneurship education, entrepreneurial self-efficacy, and entrepreneurial intentions. Journal of Small Business Management, 53(4), 970–895.

Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: Evidence from Indonesia. Procedia - Social and Behavioral Sciences, 195, 142–150.

Shapero, A., & Sokol, L. (1982). The social dimensions of entrepreneurship. Encyclopedia of Entrepreneurship, 72–90.

Souitaris, V., Zerbinati, S., & Al-Laham, A. (2007). Do entrepreneurship programs raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources. Journal of Business Venturing, 22(4), 566–591.

Supriaman, S. (2019). KEPRIBADIAN WIRAUSAHA, PENGETAHUAN KEWIRAUSAHAAN, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA POLITEKNIK LP3I JAKARTA. In Jakarta Gedung sentra Kramat Jl. Kramat Raya (Vol. 8, Issue 1).

Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce: A managerial and social networks perspective. Springer.

Zhang, X., & Huang, Y. (2023). The impact of e-commerce on entrepreneurial intentions in digital natives. Journal of Business Research, 113(124), 161.




DOI: https://doi.org/10.15575/fjsfm.v5i2.40685

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Prasetyo Harisandi, Rika Nurhidayah, Sri Yusriani, Nining Yuningsih, Oom Tikaromah, Sarjaya Sarjaya

 
 
 Lisensi Creative Commons