ANALYSIS OF FUNDRAISING STRATEGIES IN THE AL-QUR'AN EDUCATIONAL PARK

Authors

  • Ahmad Almafahir UIN Walisongo Semarang, Indonesia

DOI:

https://doi.org/10.15575/isema.v8i2.30772

Abstract

Fundraising is one solution to bridge the financial gap and ensure the continuity of educational programs. This research aims to determine the fundraising strategy to increase community awareness carried out by TPQ Darussalam Tambakaji Ngaliyan Semarang. This research uses a qualitative approach with descriptive methods. Data collection techniques were carried out through observation, in-depth interviews, documentation studies, and data analysis through data unitation, categorization, and interpretation. The research results revealed that the strategy used to increase community awareness at the TPQ Darussalam institution was by providing hospitality to residents, installing banners and pamphlets, and presenting students at Islamic Holiday Commemoration (PHBI) events. The funds came from residents, parents, donors, and class charity boxes. This strategy has been effective enough to meet the institution's operational needs.

References

Aziz, I. A., Nurwahidin, N., & Ch, I. (2019). Faktor-Faktor yang Mempengaruhi Masyarakat Menyalurkan Donasi Melalui Platform Crowdfunding Berbasis Online. Jurnal Syarikah: Jurnal Ekonomi Islam, 5(1), 94–108. https://doi.org/10.30997/jsei.v5i1.1835

Azkarillah, K., & Sekartaji, S. (2022). Pemanfaatan Media Sosial Sebagai Sarana Penggalangan Dana Oleh Lembaga Non-Profit. Communicator Sphere, 2(2), 90–108. https://doi.org/10.55397/cps.v2i2.32

Baharudin, & Makin, M. (2010). Manajemen Pendidikan Islam. UIN Maliki Pres.

Burt, C., & Strongman, K. (2005). Use of Images in Charity Advertising: Improving Donations and Compliance Rates. International Journal of Organisational Behaviour, 8(8), 571–580. https://docplayer.net/18139702-Use-of-images-in-charity-advertising-improving-donations-and-compliance-rates.html

Emzir. (2018). Metodelogi Penelitian Pendidikan Kuantitatif & Kualitatif. Rajawali Press.

Fakhrurrozi. (2012). Strategi Penggalangan Dana untuk Pendidikan. Millah, 11(2), 423–452. https://doi.org/10.17509/jap.v14i1.6716

Fakhrurrozi. (2020). Strategic Fundraising (Untuk Pengembangan Pendidikan). Fatawa Publishing.

Faradilah, V., Arifah, U., & Lestari, N. (2022). Faktor-Faktor yang Mempengaruhi Keputusan Berdonasi melalui Platform Crowdfunding Yayasan Hubbul Wathon Kebumen. Journal of Management, Economics, and Entrepreneur, 1(2), 106–239. https://ejournal.iainu-kebumen.ac.id/index.php/maen/article/view/1040

Ferdi W. P. (2013). Pembiayaan Pendidikan: Suatu Kajian Teoritis. Jurnal Pendidikan dan Kebudayaan, 19(4), 565–578. https://doi.org/10.24832/jpnk.v19i4.310

Juhaidi, A., Mizani, H., & Bahrudin, M. (2023). Strategi Fundraising pada Pesantren di Kalimantan Selatan. Tarbiyah Wa Ta’lim: Jurnal Penelitian Pendidikan dan Pembelajaran, 10(1), 12–22. https://doi.org/10.21093/twt.vxxiyy

Kelly, D., & Vamosiu, A. (2021). Charitable Giving to College Athletics: The Role of Brand Communities in Choosing How Much to Give. Journal of Marketing for Higher Education, 31(1), 1–22. https://doi.org/10.1080/08841241.2020.1731911

Knowledge Sector Iniciative (KSI). (2016). Kajian Peluang Penggalangan Dana untuk Lembaga Riset Kebijakan di Indonesia. Kementrian PPN/Bappenas.

Kurniawan, R. A., Resmanda, S. L., Raharjo, S. T., Resnawaty, R., & Irfan, M. (2020). Implementasi Corporate Social Responsibility (CSR) dalam Bidang Pendidikan Melalui Pembangunan dan Pengembangan Perpustakaan. Prosiding Penelitian dan Pengabdian kepada Masyarakat, 7(2), 280. https://doi.org/10.24198/jppm.v7i2.29053

Mainardes, E. W., Laurett, R., Degasperi, N. C. P., & Lasso, S. V. (2017). External Motivators for Donation of Money and/or Goods. Journal of Philanthropy and Marketing, 22(2). https://doi.org/10.1002/nvsm.1568

Mujayaroh, & Rohmat. (2020). Pengelolaan dan Pengalokasian Dana Pendidikan di Lembaga Pendidikan. Arfannur, 1(1), 41–54. https://doi.org/10.24260/arfannur.v1i1.151

Norton, M. (2017). Menggalang Dana: Penuntun Bagi Lembaga Swadaya Masyarakat dan Organisasi Sukarela di Negara-Negara Selatan (M. Maris, Trans.). Yayasan Pustaka Obor Indonesia.

Nurdiyanti, Y. (2021). Efektivitas Pengawasan dan Pengendalian Anggaran Belanja Sekolah Terhadap Efisiensi Biaya Pendidikan. Tadbir Muwahhid, 5(2), 167–185. https://doi.org/10.30997/jtm.v5i2.4538

Nurhadi, M. A. (2005). Mencari Alternatif Sumber Daya Pendanaan Pendidikan. JMP: Jurnal Manajemen Pendidikan, 1(1), 12–23. https://media.neliti.com/media/publications/113790-ID-mencari-alternatif-sumber-daya-pendanaan.pdf

Purnomo, S. (2022). Penguatan Partisipasi Masyarakat dalam Pembiayaan Pendidikan pada Masa Pandemi Covid-19 di MI Ma’arif NU 1 Teluk Purwokerto Selatan Banyumas. JPA: Jurnal Penelitian Agama, 23(1), 25–36. https://doi.org/10.24090/JPA.V23I1.2022.PP25-60

Riyanto, M., & Kovalenko, V. (2023). Partisipasi Masyarakat Menuju Negara Kesejahteraan: Memahami Pentingnya Peran Aktif Masyarakat Dalam Mewujudkan Kesejahteraan Bersama. Jurnal Pembangunan Hukum Indonesia, 5(2), 374–388. https://doi.org/10.14710/jphi.v5i2.374-388

Sugiyono. (2019). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R & D. Alfabeta.

Supriadi, D. (2006). Satuan Biaya Pendidikan Dasar dan Menengah. Remaja Rosdakarya.

Downloads

Published

2023-12-31

Issue

Vol. 8 No. 2 (2023): Jurnal Islamic Educational Management

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).