Gambaran Tipe Self-Presentation melalui Konten Foto Instagram pada Mahasiswi


Alifia Raniaputri Hendraswara(1*), Harlin Nikodemus Hutabarat(2), Yuliana Hanami(3)

(1) Universitas Padjdadjaran, Indonesia
(2) Universitas Padjdadjaran, Indonesia
(3) Universitas Padjdadjaran, Indonesia
(*) Corresponding Author

Abstract


Instagram is one popular social media that is used, especially among college students. Students tend to do self-presentations to give a good impression to others. This study is conducted using qualitative method to obtain description of the type of students’ self-presentation through photo contents uploaded to their Instagram account. The data was collected from the social media of 10 female college students of Faculty of Communication in Padjadjaran University. The results show that the types of self-presentation performed by the participants were ingratiation, supplication, and enhancement. These three types of self-presentation are the types that are often showed through social media. There were three subjects who used all three types of strategies, four subjects used two types (ingratiation and enhancement) and three subjects used one type, ingratiation. From 192 observed photos, 152 were included in the ingratiation type, 4 in the supplication type, and 34 in the enhancement type.


Keywords


female college students, Instagram, self-presentation

Full Text:

PDF

References


Ahmed, A. A. A. M. (2014). Self-presentation strategies among users of social networking sites. International Journal of Interactive Communication Systems and Technologies (IJICST), 4(2), 64-78. https://doi.org/10.4018/IJICST

Attard, K. (2012). The role of narrative writing in improving professional practice. Educational Action Research, 20(1), 161–175. https://doi.org/10.1080/09650792.2012.647754

Asosiasi Penyelenggara Jasa Internet Indonesia. (2020). Laporan survei internet APJII 2019 - 2020 [Q2]. https://apjii.or.id/survei.

Badan Eksekutif Mahasiswa Universitas Padjadjaran. (2020). Data mahasiswa aktif tahun ajaran 2019-2020.

Baron, B. B., & Byrne, B. N. (2012). Social psychology (13th edition). Pearson.

Baumeister, R. F. (1982). A self-presentational view of social phenomena. Psychological Bulletin, 91(1), 3–26. https://doi.org/10.1037/0033-2909.91.1.3

Braun, V., & Clarke, V. (2012). Thematic analysis. Dalam H. Cooper, P. M. Camic, D. L. Long, A. T. Panter, D. Rindskopf, & K. J. Sher (Eds.), APA handbooks in psychology. APA handbook of research methods in psychology, Vol. 2. Research designs: Quantitative, qualitative, neuropsychological, and biological (hal. 57–71). American Psychological Association. https://doi.org/10.1037/13620-004

Cheung, T. T. (2014). A study on motives, usage, self-presentation and number of followers on instagram (Outstanding academic papers by students). City University of Hong Kong, CityU Institutional Repository.

Chua, T. H. H., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’ engagement in self-presentation and peer comparison on social media. Computers in Human Behavior, 55, 190-197. https://doi.org/10.1016/j.chb.2015.09.011

de Oliveira, V., Tertuliano, I. W., Montiel, J. M., Bartholomeu, D., & Machado, A. A. (2019). Image and sport: Exhibition of Brazilian athletes on the instagram social network. Manual Therapy, Posturology & Rehabilitation Journal, 17, 0-0. http://dx.doi.org/10.17784/mtprehabjournal.2019.17.685

Dominick, J. R. (1999). Who do you think you are? Personal home pages and self-presentation on the world wide web. Journalism & Mass Communication Quarterly, 76(4), 646-658. https://doi.org/10.1177/107769909907600403

Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of computer-mediated communication, 11(2), 415-441. doi:10.1111/j.1083-6101.2006.00020.x

Fardouly, J., Willburger, B. K., & Vartanian, L. R. (2018). Instagram use and young women’s body image concerns and self-objectification: Testing mediational pathways. New Media & Society, 20(4), 1380-1395. https://doi.org/10.1177%2F1461444817694499

Haferkamp, N., & Krämer, N. C. (2011). Social comparison 2.0: Examining the effects of online profiles on social-networking sites. Cyberpsychology, Behavior, and Social Networking, 14(5), 309–314. https://doi.org/10.1089/cyber.2010.0120

Haferkamp, N., Eimler, S. C., Papadakis, A. M., & Kruck, J. V. (2012). Men are from mars, women are from venus? Examining gender differences in self-presentation on social networking sites. Cyberpsychology, Behavior, and Social Networking, 15(2), 91-98. https://doi.org/10.1089/cyber.2011.0151

Herring, S. C., & Kapidzic, S. (2015). Teens, gender, and self-presentation in social media. Dalam J. D. Wright (ed.), International Encyclopedia of Social and Behavioral Sciences (2nd ed.) (hal. 146-152). https://info.sice.indiana.edu/~herring/teens.gender.pdf

Hogan, B. (2010). The presentation of self in the age of social media: Distinguishing performances and exhibitions online. Bulletin of Science, Technology & Society, 30(6), 377–386. https://doi.org/10.1177/0270467610385893

Hu, Y., Manikonda, L., & Kambhampati, S. (2014). What we instagram?: A first analysis of instagram photo content and user types. Proceedings of the Eight International AAAI Conference on Weblogs and Social Media, 595-598. Palo Alto, California.

Khurriaturosidah, I. (2019). Motif penggunaan media sosial instagram mahasiswa ilmu komunikasi fakultas dakwah dan komunikasi universitas islam negeri Surabaya (Skripsi tidak diterbitkan) Universitas Islam Negeri Surabaya, Fakultas Dakwah dan Ilmu Komunikasi, Prodi Ilmu Komunikasi.

Kominfo (2013, November 07). Pengguna internet di Indonesia 63 juta orang. Kominfo. https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Internet+di+Indonesia+63+Juta+Orang/0/berita_satker

Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological bulletin, 107(1), 34. https://doi.org/10.1037/0033-2909.107.1.34

Lee, E., Lee, J.-A., Moon, J. H., & Sung, Y. (2015). Pictures speak louder than words: Motivations for using instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552–556. https://doi.org/10.1089/cyber.2015.0157.

Ma, X. (2017). How may i impress you? A content analysis of online impression management tactics of youtube beauty vloggers (Thesis unpublished). University of Nevada, Journalism and Media Studies. http://dx.doi.org/10.34917/11156753

Manago, A. M., Graham, M. B., Greenfield, P. M., & Salimkhan, G. (2008). Self-presentation and gender on myspace. Journal of Applied Developmental Psychology, 29(6), 446-458. http://doi.org/10.1016/j.appdev.2008.07.001

Manovich, L. (2019). The aesthetic society: Instagram as a life form. https://www.academia.edu/download/61535595/Manovich.Aesthetic_Society.201920191216-66761-1nubws0.pdf

Michikyan, M., Dennis, J., & Subrahmanyam, K. (2015). Can you guess who i am? Real, ideal, and false self-presentation on facebook among emerging adults. Emerging Adulthood, 3(1), 55-64. https://doi.org/10.117/2167696814532442

Myers, D. G. (2010). Social psychology. McGraw-Hill.

Nepon, T. B. (2017). Trait perfectionism and perfectionistic self-presentation in psychological distress: The mediational role of self-image goals (Dissertation unpublished). York University Toronto Ontario.

Riyanto, A. D. (2019, Oktober 31). Hootsuite (we are social): Indonesian Digital Report 2019. Andi.Link. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2019/

Santrock, J. W. (2014). A topical approach to life-span development (7th ed.). McGraw Hill Education.

Salim, F., Rahardjo, W., Tanaya, T., & Qurani, R. (2017). Are self-presentation influenced by friendship-contingent self-esteem and fear of missing out?. Makara Human Behavior Studies In Asia, 21(2), 70-82. https://doi.org/10.7454/mssh.v21i2.3502

Schütz, A. (1998). Assertive, offensive, protective, and defensive styles of self-presentation: A taxonomy. The Journal of psychology, 132(6), 611-628. https://doi.org/10.1080/00223989809599293

Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89–97. https://doi.org/10.1016/j.chb.2015.12.05

Sheldon, P., Rauschnabel, P. A., Antony, M. G., & Car, S. (2017). A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for instagram use. Computers in Human Behavior, 75, 643-651. https://doi.org/10.1016/j.chb.2017.06.009

Siibak, A. (2009). Constructing the self through the photo selection-visual impression management on social networking websites. Cyberpsychology: Journal of psychosocial research on cyberspace, 3(1).

Smith, L. R., & Sanderson, J. (2015). I'm going to instagram it! An analysis of athlete self-presentation on instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358. https://doi.org/10.1080/08838151.2015.1029125

Suciu, P. (2019, December 26). Is instagram the social media service for business in 2020?. Forbes. https://www.forbes.com/sites/petersuciu/2019/12/26/is-instagram-the-social-media-service-for-business-in-2020/?sh=8eaad6a3bdf1

Suminar, J. R., Hadisiwi, P., & Prihandini, P. (2017). Social mediated behavior of students faculty of communication science unpad. MEDIA FOR WORLD HARMONY, 385.

Tifferet, S., & Vilnai-Yavetz, I. (2014). Gender differences in facebook self-presentation: An international randomized study. Computers in Human Behavior, 35, 388–399. https://doi.org/10.1016/j.chb.2014.03.016

Tiggemann, M., Hayden, S., Brown, Z., & Veldhuis, J. (2018). The effect of instagram “likes” on women’s social comparison and body dissatisfaction. Body image, 26, 90-97. https://doi.org/10.1016/j.bodyim.2018.07.002

Wearesocial.com. (2019). Global digital reports 2019. Wearesocial.com. https://wearesocial.com/global-digital-report-2019

Wang, J. L., Jackson, L. A., Wang, H. Z., & Gaskin, J. (2015). Predicting social networking site (SNS) use: Personality, attitudes, motivation and internet self-efficacy. Personality and Individual Differences, 80, 119-124. http://dx.doi.org/10.1016/j.paid.2015.02.016

Yang, C. C., Holden, S. M., & Carter, M. D. (2017). Emerging adults' social media self-presentation and identity development at college transition: Mindfulness as a moderator. Journal of Applied Developmental Psychology, 52, 212-221. https://doi.org/10.1016/j.appdev.2017.08.006

Yau, J. C., & Reich, S. M. (2019). “It's just a lot of work”: Adolescents’ self‐presentation norms and practices on facebook and instagram. Journal of Research on Adolescence, 29(1), 196-209. https://doi.org/10.1111/jora.12376

Young, K. (2009). Online social networking: An Australian perspective. International Journal of Emerging Techologies and Society, 7. 39-57.




DOI: https://doi.org/10.15575/psy.v7i2.7159

Refbacks

  • There are currently no refbacks.


web stats

View My Stats

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.