Vol 2, No 1 (2023)

BRANDING: Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.15575/jb.v2i1

Table of Contents

Articles

MENGOPTIMALKAN KINERJA BISNIS ES TEH MILENIAL MELALUI PENDEKATAN EKONOMI MANAJERIAL
Fadia Nanda Luthfiana, Nur Asifa Intan Thania
PDF
PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG
Alvi Salamah, Kadar Nurjaman
PDF
BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY
Luluk Fauziah, Agus Dedi Subagja, Putri Anditasari, Yogi Syarif Hidayat, Yusti Pujisari
PDF
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION
Tekat Sukomardojo, Frasto Biyanto, Reni Sara Indrawati, Khotimatul Barki, Syamsuddin Syamsuddin
PDF
SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES
Farida Akbarina, Denpharanto Agung Krisprimandoyo, Reni Sara Indrawati, Muh Tabran, Iman Ahmad Gymnastiar
PDF
LEVERAGING SOCIAL-MEDIA: BUILDING EXCEPTIONAL BRAND IMAGE AND BRAND AWARENESS
Mashudi Mashudi, Endang Fatmawati, R. Ayu Erni Jusnita, Iman Ahmad Gymnastiar, Reni Sara Indrawati
PDF
CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE
Tekat Sukomardojo, Fahrizal Anwar, Dedi Djalipa, Khotimatul Barki, Saida Zainurossalamia ZA
PDF
EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION
I Made Suraharta, Nico Djajasinga, Luluk Fauziah, Sri Umiatun Andayani, Mashudi Mashudi
PDF
MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI
Hilda Yunita Wono, Nofal Supriaddin, Fitrani Amin, Yudiana Indriastuti, Siska Armawati Sufa
PDF
DIGITAL TRANSFORMATION AND E-COMMERCE ADOPTION AMONG SMALL BUSINESSES IN DEVELOPING AFRICAN ECONOMIES: EVIDENCE FROM ETHIOPIA AND UGANDA
Victor Moses
PDF


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