Vol. 2 No. 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis

View Vol. 2 No. 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
DOI: https://doi.org/10.15575/jb.v2i2
Published: 2023-12-19

Articles

  • CAPITALIZING ON THE BOYCOTT WAVE: STRATEGIES FOR MUSLIM ENTREPRENEURS TO SEIZE MARKET OPPORTUNITIES FROM THE BOYCOTT OF PRO-ISRAEL PRODUCTS

    John Christianto Simon,  STFT INTIM Makassar,  Indonesia
    Abdul Rokhim,  UIN Kiai Haji Achmad Siddiq Jember,  Indonesia
    Mahben Jalil,  Universitas Pancasakti Tegal,  Indonesia
    Irwandi Irwandi,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia
    Abdullah Rasjid,  Universitas Kader Bangsa Palembang,  Indonesia
    DOI : 10.15575/jb.v2i2.31917 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i2.31917

  • BUSINESS NAVIGATION IN POLITICAL TURBULENCE: ANALYZING PRE-ELECTION ECONOMIC CONDITIONS AND ADAPTATION STRATEGIES FOR BUSINESSES

    Lilis Sulastri,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia
    Iman Supratman,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia
    Avid Leonardo Sari,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia
    DOI : 10.15575/jb.v2i2.31918 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i2.31918

  • RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS

    Nico Djundharto Djajasinga,  Politeknik Transportasi Darat Indonesia-STTD Bekasi,  Indonesia
    Endang Fatmawati,  Universitas Diponegoro Semarang,  Indonesia
    Syamsuddin Syamsuddin,  Universitas Tadulako Palu,  Indonesia
    Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia
    Arif Budi Sulistyo,  Universitas Banten Jaya Serang,
    DOI : 10.15575/jb.v2i2.31919 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i2.31919

  • ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH

    Sudjono Sudjono,  Universitas Mercu Buana Jakarta,  Indonesia
    Sukmayadi Sukmayadi,  Universitas Sebelas April Sumedang,  Indonesia
    Kadar Nurjaman,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia
    Masnilam Hasibuan,  Universitas Aufa Royhan Padang Sidempuan,  Indonesia
    M. Al Muhtadin,  Universitas Linggabuana PGRI Sukabumi,  Indonesia
    DOI : 10.15575/jb.v2i2.31920 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i2.31920

  • THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY

    Andyan Pradipta Utama,  Universitas Mercu Buana Jakarta,  Indonesia
    John Christianto Simon,  STFT INTIM Makassar,  Indonesia
    Fitri Nurlaela,  Politeknik Praktisi Bandung,  Indonesia
    Iskandar iskandar,  Universitas Almuslim Bireuen Aceh,  Indonesia
    Andi Asy'hary J. Arsyad,  Universitas Pejuang Republik Indonesia Makassar,  Indonesia
    DOI : 10.15575/jb.v2i2.31922 Abstract View : 10 PDF downloads: 8
    DOI: https://doi.org/10.15575/jb.v2i2.31922

  • THE ROLE OF COFFEE AND TEA EXPORTS IN DRIVING REGIONAL ECONOMIC GROWTH: A QUANTITATIVE ANALYSIS

    Nita Rachmanisa Hanifa,  Universitas Padjadjaran Bandung,  Indonesia
    Dika Djatnika,  Universitas Padjadjaran Bandung,  Indonesia
    DOI : 10.15575/jb.v2i2.31923 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i2.31923