Vol 3, No 2 (2024)

BRANDING: Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.15575/jb.v3i2

Table of Contents

Articles

DIGITAL TRANSFORMATION IN SUPPLY CHAIN MANAGEMENT: THE IMPACT OF BLOCKCHAIN TECHNOLOGY IMPLEMENTATION ON OPERATIONAL EFFICIENCY
Luluk Fauziah, Mashudi Mashudi
PDF
THE ROLE OF KNOWLEDGE MANAGEMENT IN ENHANCING PRODUCT INNOVATION: AN EMPIRICAL STUDY OF THE CREATIVE INDUSTRY IN INDONESIA
Mashudi Mashudi, Luluk Fauziah
PDF
GREEN MARKETING STRATEGIES AS A COMPETITIVE ADVANTAGE: ANALYZING THE IMPACT ON CUSTOMER LOYALTY IN THE ISLAMIC BANKING SECTOR
Hendra Jayusman, Siti Khotimah, Wardatul Jannah, Martina Kaisriani Rupa, Fitri Nurlaela
PDF
ANALYZING THE EFFECT OF FINANCIAL LITERACY ON THE SUCCESS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): A CASE STUDY IN WEST JAVA
Frederic Kornelius Marbun
PDF
EXPLORATION OF EMPLOYEE EXPERIENCES OF TRANSFORMATIONAL LEADERSHIP IN SHAPING JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT
Marliza Oktapiani, Wardatul Jannah, Andi Nirmayanthi, Endang Fatmawati, Iman Syah
PDF


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