Polemics of The Virtual Da’wah Hyperreality in Parepare City

Authors

  • Muhammad Taufiq Syam Institut Agama Islam Negeri Parepare, Indonesia
  • Nurhikmah Nurhikmah Institut Agama Islam Negeri Parepare, Indonesia
  • Suf Kasman Universitas Islam Negeri Alauddin Makassar, Indonesia

DOI:

https://doi.org/10.15575/idajhs.v18i1.31616

Keywords:

Cognitive dissonance, dai polemics, da'wah hipperality, social media, Parepare city.

Abstract

Preachers in Parepare City have utilized social media to deliver da'wah messages, but on the other hand conventional preachers still think that da'wah on social media has not supported the effectiveness of da'wah. Therefore, this research will analyze the hyperreality of virtual da'wah which has an impact on the polemic in interpreting the professionalism of preachers in Parepare City. This research employs a descriptive qualitative method using a case study approach to analyze and facilitate the narrative presentation of observation and interview results that have sparked debates regarding the use of social media by preachers in Parepare City for preaching purposes. The results of this study show various forms of da'wah transformation in social media, a description of the hypperality of da'wah in social media and cognitive dissonance which is the cause of the polemic of preachers in Parepare City. The implications of this research will show that the collaboration between conventional da'wah and the use of social media is needed in order to improve the professionalism of preachers, so as to minimize the occurrence of polemics in the use of da'wah media.

Author Biographies

Muhammad Taufiq Syam, Institut Agama Islam Negeri Parepare

Lecture in Communication And Islamic Broadcasting Study Program, Faculty of Ushuluddin, Adab and Dakwah, State Islamic Institute Parepare,Indonesia

Nurhikmah Nurhikmah, Institut Agama Islam Negeri Parepare

Lecturer in Dakwah Management Study Program, Ushuluddin, Adab and Da'wah Faculty of IAIN Parepare

Suf Kasman, Universitas Islam Negeri Alauddin Makassar

Lecturer inHajj and Umrah Guidance Department,  Da'wah and Communication Faculty of UIN Alauddin Makassar

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Published

2024-06-20

How to Cite

Syam, M. T., Nurhikmah, N., & Kasman, S. (2024). Polemics of The Virtual Da’wah Hyperreality in Parepare City. Ilmu Dakwah: Academic Journal for Homiletic Studies, 18(1), 193–214. https://doi.org/10.15575/idajhs.v18i1.31616

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